OnePlus is a Chinese consumer electronics manufacturer founded by Pete Lau and Carl Pei on December 17, 2013. The company launched with the philosophy of creating flagship-quality smartphones at more affordable prices, coining the slogan 'Never Settle.' The original OnePlus One, released in 2014 through an invitation-only system, generated enormous buzz in the tech community for offering premium specifications at roughly half the price of competitors. OnePlus quickly built a devoted enthusiast following through its community-driven approach and close collaboration with users on software development. The company's OxygenOS, based on Android, became known for its clean, fast, and highly customizable experience. Over the years, OnePlus has expanded its product lineup to include flagship, mid-range, and budget smartphones, as well as earbuds, smartwatches, and smart TVs in select markets. The OnePlus Nord series, introduced in 2020, extended the brand into the mid-range segment with strong success. OnePlus merged its operations more closely with Oppo in 2021, sharing R&D resources under their common parent company. The brand continues to prioritize fast charging technology, smooth displays with high refresh rates, and clean software experiences. OnePlus has grown from a niche enthusiast brand into a recognized global smartphone maker with presence in North America, Europe, and Asia.

Smartphone Brands

OnePlus is a popular smartphone brand known for delivering flagship-level performance and premium displays at competitive prices, with a devoted community and the 'Never Settle' philosophy.