Olay is a global skincare brand originally founded in 1952 by South African chemist Graham Wulff in Durban, South Africa. Wulff created the original Oil of Olay (known as Oil of Ulay in some markets) as a lightweight, non-greasy moisturizer for his wife, and it became a beauty staple for decades. The brand was acquired by Procter & Gamble in 1985 and underwent a major rebranding and modernization in the 2000s, shortening its name to simply Olay and repositioning itself as a science-driven anti-aging skincare brand. Today, Olay is one of the world's best-selling skincare brands, known for its Regenerist line featuring products like the Micro-Sculpting Cream (one of the top-selling facial moisturizers in the United States), Retinol24 night creams, Total Effects multi-benefit moisturizers, and Luminous tone-perfecting products. Olay has invested heavily in skin science research, including the development of its Skin Advisor AI tool that analyzes users' skin age and recommends personalized routines. The brand positions itself as offering prestige-quality anti-aging results at mass-market prices, a strategy that has resonated strongly with consumers. Olay products are available at drugstores, supermarkets, and mass retailers in over 80 countries.

Skincare Brands

Olay is a top-selling global skincare brand specializing in anti-aging products, including the bestselling Regenerist Micro-Sculpting Cream and Retinol24 line.