Pantene is a global haircare brand originally developed in 1945 by Hoffmann-La Roche, a Swiss pharmaceutical company, and named after panthenol (pro-vitamin B5), the key ingredient in its original formula. The brand was introduced as a premium European haircare line before being acquired by Procter & Gamble in 1985, which transformed it into one of the world's best-selling mass-market haircare brands. Pantene's reformulation in the early 1990s, particularly the introduction of its Pro-V (Pro-Vitamin) formula, was a landmark moment in haircare marketing, and the brand's iconic gold bottle became a staple in bathrooms worldwide. Today, Pantene offers a comprehensive range of shampoos, conditioners, treatments, and styling products across multiple collections including Daily Moisture Renewal, Repair & Protect, Volume & Body, Color Protect, and the premium Miracle Rescue and Infinite Lengths lines. Pantene is sold in over 100 countries and is one of the top-selling haircare brands globally. The brand has been endorsed by high-profile ambassadors including Selena Gomez and has been recognized with numerous beauty awards. Pantene has also been a vocal advocate for hair diversity and self-expression through campaigns like #HairHasNoGender.

Haircare Brands

Pantene is one of the world's best-selling haircare brands, known for its Pro-Vitamin B5 formula and comprehensive range of shampoos, conditioners, and treatments for all hair types.