Redken is an American professional haircare brand founded in 1960 by actress and entrepreneur Paula Kent Meehan and hairstylist Jheri Redding in Los Angeles, California. The brand name is a portmanteau of Redding and Kent, its two founders. Redken was one of the first brands to apply a scientific, protein-based approach to haircare, focusing on the role of proteins and acids in hair health, a philosophy that was revolutionary at the time. The brand's early products were developed using Redding's expertise in hair science and were formulated with protein and moisture technologies to rebuild and strengthen hair. Redken was acquired by L'Oreal in 1993 and became a key part of the company's Professional Products division. Today, Redken is one of the most widely used brands in professional salons worldwide, offering products for haircare, hair color, and styling. Popular product lines include All Soft (for dry hair), Color Extend (for color-treated hair), Extreme (for damaged hair), and Acidic Bonding Concentrate (a bond repair system). Redken is also known for its Shades EQ demi-permanent hair gloss, one of the most popular salon color products globally. The brand operates in over 50 countries through professional salons and authorized retailers like Ulta Beauty.

Haircare Brands

Redken is a leading professional salon haircare brand known for science-driven formulations including Acidic Bonding Concentrate, All Soft, and the Shades EQ hair gloss color system.