Roku Inc. is an American company founded in 2002 by Anthony Wood in San Jose, California. Originally developing hardware for streaming media players, Roku has evolved into a major platform for streaming television, powering both its own devices and a growing number of licensed smart TVs from manufacturers like TCL, Hisense, and Philips. Roku's streaming platform is the most widely used in North America, with over 80 million active accounts accessing thousands of free and paid streaming channels through the Roku Channel Store. The company's hardware lineup includes the Roku Express, Streaming Stick 4K, Ultra, and Streambar devices, all known for their simplicity, affordability, and wide streaming app compatibility. The Roku Channel, the company's own ad-supported streaming service, offers free movies, TV shows, and live television. Roku TV, the company's licensed smart TV operating system, has become one of the most popular TV platforms in the United States and Canada. The company generates revenue through advertising, content distribution, and hardware sales, and has become a central player in the streaming economy as traditional television viewing shifts to on-demand platforms.

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Roku is North America's most widely used streaming TV platform, powering its own streaming devices and licensed Roku TV smart televisions, with over 80 million active accounts and the free Roku Channel service.