Enterprise Rent-A-Car is the largest car rental company in the world by fleet size and revenue, founded in 1957 by Jack Taylor in St. Louis, Missouri, with a unique business model focused on local neighborhood rentals rather than airport locations. Named after the USS Enterprise aircraft carrier on which Taylor served during World War II, the company is still privately held by the Taylor family through Enterprise Holdings, which is headquartered in Clayton, Missouri. Enterprise Holdings operates more than 10,000 locations worldwide across its three brands: Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car, with a combined fleet of approximately 2.3 million vehicles. Enterprise built its dominance through the insurance replacement rental market and local rentals before expanding into airport and international locations. The company's 'We'll Pick You Up' service became an iconic differentiator, offering free local pickup for customers. Enterprise Plus is the loyalty program for Enterprise, while National's Emerald Club serves frequent business travelers. Enterprise Holdings has diversified beyond car rental into fleet management through Enterprise Fleet Management, car sales through Enterprise Car Sales, and commercial truck rental. The company is known for its promote-from-within culture and has been consistently ranked as a top employer. Enterprise Holdings employs over 80,000 people globally and generates approximately $35 billion in annual revenue, maintaining its position as the undisputed leader in the global car rental industry.

Car Rental Brands

Enterprise is the world's largest car rental company by fleet size and revenue, operating 10,000+ locations with Enterprise, National, and Alamo brands and 2.3 million vehicles.