National Car Rental is a premium car rental brand focused on serving the frequent business traveler, originally founded in 1947 by a group of 24 independent car rental operators who formed a cooperative called National Car Rental System. The brand was created to offer a unified, nationwide network that could compete with the major car rental companies of the era. Now a subsidiary of Enterprise Holdings headquartered in Clayton, Missouri, National operates from approximately 1,500 locations in the United States, Canada, Europe, and other international markets. National's primary differentiator is the Emerald Club loyalty program and the Emerald Aisle, a premium experience that allows members to bypass the rental counter entirely and choose any car from the aisle of mid-size through full-size vehicles or upgrade to premium vehicles for a small additional fee. This choose-your-own-car model was revolutionary in the car rental industry and remains a signature feature that frequent travelers value highly. National has consistently received top marks for customer satisfaction among business travelers and is a preferred rental company for many corporate travel programs. The brand works alongside Enterprise Rent-A-Car and Alamo Rent A Car under the Enterprise Holdings umbrella, sharing fleet resources and infrastructure while maintaining its distinct premium, business-focused identity. National's fleet includes a wide range of vehicles from compact cars to luxury SUVs. The brand employs thousands of associates who deliver the streamlined, hassle-free rental experience that has made National the preferred choice of road warriors worldwide.

Car Rental Brands

National Car Rental is a premium brand serving frequent business travelers, known for its Emerald Club loyalty program and choose-your-own-car Emerald Aisle experience.