Instant Brands is an American kitchen and houseware company best known for the Instant Pot, a multi-function electric pressure cooker created by Canadian inventor Robert Wang in 2010 in Ottawa, Canada. Wang, a former Nortel engineer, spent 18 months developing the Instant Pot after being laid off during the 2008 financial crisis, driven by a desire to make healthy home cooking faster and easier. The Instant Pot became one of the best-selling consumer products in Amazon history, driven almost entirely by word-of-mouth and an extraordinarily devoted online community.

The company's product portfolio has expanded beyond the original Instant Pot to include air fryers, slow cookers, blenders, coffee and espresso makers, and sous vide circulators. Instant Brands also owns Pyrex (glassware and food storage), Corelle (dinnerware), CorningWare (bakeware), Snapware (food containers), Chicago Cutlery (knives), and other heritage kitchen brands. This portfolio was assembled through acquisitions, with Instant Brands (formerly Cornell Capital's Instant Pot Holdings) acquiring the Corelle Brands portfolio in 2019.

The Instant Pot phenomenon created an entirely new product category and spawned a massive ecosystem of cookbooks, recipe blogs, Facebook groups, and accessories. The Instant Pot Community Facebook group alone has millions of members sharing recipes and tips. Instant Brands filed for Chapter 11 bankruptcy in 2023 but continued operations and emerged with restructured finances. The Instant Pot remains one of the top-selling kitchen appliances globally, praised for its ability to replace up to nine separate kitchen appliances. The brand's impact on home cooking habits, particularly among busy families and meal-prep enthusiasts, has been transformative.

Kitchen Appliance Brands

Instant Brands is the maker of the Instant Pot multi-cooker and a portfolio of heritage kitchen brands including Pyrex, Corelle, CorningWare, and Chicago Cutlery, offering pressure cookers, air fryers, glassware, and dinnerware.