Persol is an Italian luxury eyewear brand founded in 1917 by Giuseppe Ratti in Turin, Italy. The name derives from the Italian phrase 'per il sole,' meaning 'for the sun.' Originally designed for pilots and sports drivers who required strong, comfortable protection from the sun, Persol developed innovative features that became its hallmarks, including the patented Meflecto system, a flexible stem mechanism using metal mesh for a comfortable and secure fit. The brand's signature silver arrow on the temple, inspired by a sword design, has become one of the most recognized symbols in eyewear. Persol gained worldwide fame when Steve McQueen wore the PO714 folding sunglasses in the 1968 film The Thomas Crown Affair, forever linking the brand to Hollywood cool. The brand is now part of EssilorLuxottica and continues to produce its eyewear with a strong emphasis on Italian craftsmanship, using premium materials including acetate made from cotton fiber and crystal glass lenses. Persol remains a favorite among discerning customers who appreciate the intersection of artisanal quality, understated luxury, and timeless Italian design.

Eyewear Brands

Persol is a prestigious Italian eyewear brand known for its patented Meflecto flexible stem system, signature silver arrow design, crystal glass lenses, and over a century of artisanal Italian craftsmanship.