Lay's is the world's largest selling brand of potato chips, originally created by Herman Lay in 1932 in Nashville, Tennessee. What began as a small snack food operation grew into a household name after Lay's company merged with Frito Company in 1961 to form Frito-Lay, which later became a subsidiary of PepsiCo. Lay's chips are now sold in over 200 countries and territories, making them one of the most globally recognized snack brands. The brand is known for its classic salted chips as well as an extensive variety of regional flavors tailored to local tastes around the world. Lay's has become famous for its 'Do Us a Flavor' campaigns, which invite consumers to submit new chip flavor ideas. The brand offers multiple product lines including Lay's Classic, Lay's Kettle Cooked, Lay's Poppables, and Lay's Baked for health-conscious consumers. With its crispy texture and consistent quality, Lay's has maintained its position as the dominant player in the global salty snack market for decades.

Snack Brands

Lay's is the world's best-selling potato chip brand, offering classic and regionally inspired flavors in over 200 countries as part of Frito-Lay's snack portfolio.