Magnum is a premium ice cream bar brand created in 1989 by Unilever, originally launched in Sweden. The brand was the first ice cream bar designed specifically for adults, featuring a thick coating of Belgian chocolate over smooth, creamy ice cream on a stick. Magnum quickly became a global sensation and is now the world's best-selling ice cream bar brand, sold in over 50 countries. The brand's flagship products include Magnum Classic, Magnum Almond, Magnum White, and Magnum Double, which features a dual layer of chocolate and sauce between the chocolate shell and ice cream. Magnum is known for its indulgent, premium positioning and sophisticated marketing that emphasizes pleasure, luxury, and high-quality Belgian chocolate. The brand has expanded into tubs, sticks, and mini formats, as well as limited-edition collaborations with fashion designers and celebrities. Magnum sources 100% Rainforest Alliance Certified cocoa for its chocolate coating, reflecting a commitment to sustainable sourcing. The brand has also opened Magnum Pleasure Stores in select cities worldwide, where customers can create custom-dipped ice cream bars with their choice of toppings. Magnum's combination of premium ingredients, indulgent taste, and aspirational branding has established it as the definitive luxury ice cream bar.

Ice Cream Brands

Magnum is the world's best-selling premium ice cream bar brand, famous for its thick Belgian chocolate coating and indulgent flavors, sold in over 50 countries.