Blue Bunny is a prominent American ice cream brand owned by Wells Enterprises, founded in 1913 by Fred H. Wells in Le Mars, Iowa. The small Iowa town has since earned the title of 'Ice Cream Capital of the World' largely due to Wells Enterprises' operations, which make it the largest family-owned and managed ice cream manufacturer in the United States. The Blue Bunny brand was introduced in 1935 and has grown to become one of the best-selling ice cream brands in America. The brand offers a wide range of products including pints, bars, cones, sandwiches, and its popular Load'd sundaes and bunny snacks. Blue Bunny is known for delivering creative flavor combinations and indulgent treats at an accessible price point, positioning itself between value and premium brands. Popular flavors include Bunny Tracks, Homemade Vanilla, Butter Pecan, and Salted Caramel Pretzel. In 2022, Ferrero Group (the Italian confectionery giant) acquired Wells Enterprises, bringing Blue Bunny into a portfolio that includes Nutella and Ferrero Rocher. Despite the acquisition, Blue Bunny continues to operate from Le Mars and maintains its identity as a family-friendly, value-driven ice cream brand that delivers quality frozen treats.

Food & Beverage Brands

Blue Bunny is a beloved American ice cream brand from Le Mars, Iowa, known as the Ice Cream Capital of the World, offering a wide range of frozen treats including ice cream, novelties, and frozen desserts.

Frozen Food Brands

Blue Bunny produces a diverse lineup of frozen treats including ice cream tubs, Load d sundaes, twist cones, and frozen bars, manufactured in Le Mars, Iowa at one of the world s largest ice cream plants.

Ice Cream Brands

Blue Bunny is one of America's best-selling ice cream brands, produced by the largest family-founded ice cream manufacturer in the country from Le Mars, Iowa, the 'Ice Cream Capital of the World.'