Fisher-Price is one of the world's most beloved and trusted baby and preschool toy brands, founded in 1930 by Herman Fisher, Irving Price, and Helen Schelle in East Aurora, New York. The company began with 16 toys displayed at the American International Toy Fair and quickly established a reputation for high-quality, innovative playthings for young children. Now a subsidiary of Mattel, Fisher-Price designs, manufactures, and markets a comprehensive range of infant, toddler, and preschool products including developmental toys, baby gear, ride-on vehicles, and interactive learning products. Iconic Fisher-Price products include the Rock-a-Stack, Corn Popper push toy, Little People playsets, Laugh & Learn line, and the Power Wheels ride-on vehicles for older children. The brand is deeply committed to child development research, operating the Fisher-Price Play Lab, one of the oldest and most respected child development research facilities in the toy industry, where real children test products to ensure they are engaging, safe, and age-appropriate. Fisher-Price products are developed in consultation with pediatric experts and meet rigorous safety standards that often exceed regulatory requirements. The brand has evolved with the times, integrating technology thoughtfully into products like the Think & Learn line and Smart Connect toys while maintaining its core focus on imaginative, hands-on play. Fisher-Price products are sold in more than 150 countries worldwide.

Baby & Kids Brands

Fisher-Price is one of the world s most trusted baby and kids toy brands, producing developmentally appropriate playthings for infants and toddlers since 1930, now a flagship brand of Mattel.

Toy Brands

Fisher-Price is a leading baby and preschool toy brand known for developmental toys, Little People playsets, Laugh & Learn products, and Power Wheels ride-on vehicles.