Gerber Products Company is America's most iconic baby food brand, founded in 1927 when Dorothy Gerber convinced her husband Daniel Frank Gerber to begin manufacturing strained baby food at the family's Fremont Canning Company in Fremont, Michigan. The company launched its first strained baby foods in 1928 and quickly became the market leader, a position it has held for nearly a century. Now a subsidiary of Nestle, Gerber produces an extensive range of baby and toddler nutrition products including pureed baby food, organic baby food, infant formula, cereals, snacks, juices, and toddler meals. The Gerber Baby, the iconic baby face logo based on a charcoal sketch of Ann Turner Cook drawn in 1928, is one of the most recognized brand symbols in American consumer culture. Gerber's product innovation includes the Gerber Good Start infant formula line, which features comfortably broken-down proteins designed to be gentle on babies' developing digestive systems. The company also offers a growing line of organic products under the Gerber Organic label. Gerber was acquired by Nestle in 2007, integrating it into the world's largest food and beverage company. Gerber employs nutritional scientists and pediatric experts to develop its products and conducts ongoing research into infant and toddler nutrition. The brand's Start Healthy, Stay Healthy program provides parents with science-based feeding guidance from infancy through toddlerhood. Gerber products are the most recommended baby food brand by pediatricians in the United States.

Baby & Kids Brands

Gerber is America's leading baby food brand producing pureed foods, infant formula, cereals, snacks, and toddler meals, recommended by more pediatricians than any other brand.