LEGOLAND is a global chain of family-oriented theme parks inspired by the iconic LEGO toy brand, with the first park opening in 1968 in Billund, Denmark, adjacent to the original LEGO factory. Created by the LEGO Group, LEGOLAND parks are designed specifically for families with children aged 2 to 12, offering a unique theme park experience built around the beloved building brick brand. LEGOLAND parks feature elaborate LEGO-themed rides, attractions, shows, and building experiences, along with stunning Miniland areas where famous landmarks and cityscapes are recreated using millions of LEGO bricks. The parks operate in multiple countries including LEGOLAND Billund (Denmark), LEGOLAND Windsor (UK), LEGOLAND Deutschland (Germany), LEGOLAND California (USA), LEGOLAND Florida (USA), LEGOLAND Malaysia, LEGOLAND Japan, LEGOLAND Korea, and LEGOLAND New York (USA). Each park includes themed areas such as LEGO NINJAGO World, LEGO City, Pirate Shores, and Castle Hill. The parks are operated by Merlin Entertainments, a subsidiary of Kirkbi, the investment company of the LEGO brand's founding Kirk Kristiansen family. LEGOLAND also operates LEGOLAND Discovery Centers, smaller indoor attraction experiences in major cities worldwide. LEGOLAND Resort Hotels adjacent to many parks extend the immersive LEGO experience with themed rooms and exclusive entertainment. The brand continues to expand globally, with new parks and attractions in development.

Theme Park Brands

LEGOLAND is a global chain of family-oriented theme parks featuring LEGO-themed rides, Miniland displays, and building experiences, with parks across Europe, North America, and Asia.