GEICO (Government Employees Insurance Company) is the second-largest auto insurance provider in the United States, founded in 1936 by Leo Goodwin Sr. and his wife Lillian in San Antonio, Texas. The company was originally established to provide auto insurance directly to federal government employees and military personnel, bypassing the traditional agent model to offer lower rates. Headquartered in Chevy Chase, Maryland, GEICO has grown from its niche government employee base to serve the general public, becoming one of the most widely recognized insurance brands in America. The company has been a wholly owned subsidiary of Berkshire Hathaway since 1996, when Warren Buffett completed his decades-long investment in the company. GEICO is a direct writer of private passenger auto insurance, meaning it sells policies primarily through its own channels rather than through independent agents, allowing for cost savings that are passed on to customers. The company's famous gecko mascot, introduced in 1999, and its catchy '15 minutes could save you 15% or more on car insurance' slogan have made GEICO one of the most heavily advertised brands in the United States, consistently spending billions on marketing. Beyond auto insurance, GEICO offers motorcycle, homeowners, renters, condo, flood, life, and umbrella insurance, as well as coverage for boats, RVs, and commercial vehicles. The company serves over 17 million auto policies covering more than 28 million vehicles. GEICO employs approximately 40,000 associates and has built one of the most efficient insurance operations in the industry through technology-driven processes and its direct-to-consumer business model.

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GEICO is the second-largest U.S. auto insurer, known for its direct-to-consumer model, iconic gecko mascot, and competitive rates, insuring 28+ million vehicles as a Berkshire Hathaway subsidiary.