Jack Daniel's is the world's best-selling American whiskey brand, established in 1866 by Jasper Newton 'Jack' Daniel in Lynchburg, Tennessee. Registered as the oldest distillery in the United States (Distillery No. 7), Jack Daniel's produces Tennessee whiskey using a distinctive charcoal mellowing process called the Lincoln County Process, where the whiskey is filtered through 10 feet of sugar maple charcoal before aging in new American white oak barrels. This process distinguishes Tennessee whiskey from bourbon and gives Jack Daniel's its famously smooth character. The brand's iconic square bottle and black-and-white label are recognized worldwide, and the Lynchburg distillery draws hundreds of thousands of visitors annually. Jack Daniel's Old No. 7, the flagship product, is complemented by an extended range including Gentleman Jack, Jack Daniel's Single Barrel, Tennessee Honey, Tennessee Fire, Tennessee Apple, and limited-edition releases. Owned by Brown-Forman Corporation, Jack Daniel's is sold in over 170 countries and accounts for a significant portion of the parent company's revenue. The brand has deep cultural connections to American music, particularly rock, blues, and country, and has been associated with legendary musicians including Frank Sinatra. Jack Daniel's is consistently ranked among the most valuable spirits brands in the world, with annual sales exceeding 13 million cases.

Beer & Spirits Brands

Jack Daniel's is the world's best-selling American whiskey, produced in Lynchburg, Tennessee since 1866 using the distinctive Lincoln County charcoal mellowing process.