Bacardi is the world's largest privately held spirits company and the most awarded rum brand in history, founded on February 4, 1862, by Don Facundo Bacardi Masso in Santiago de Cuba, Cuba. Facundo revolutionized rum production by using charcoal filtration and aging in white oak barrels, transforming rum from a harsh, unrefined spirit into a smooth, mixable drink that could compete with fine European spirits. The iconic Bacardi bat logo, inspired by fruit bats that inhabited the original distillery's rafters, has become one of the most recognized symbols in the spirits industry. After the Cuban Revolution in 1959, the Bacardi family relocated operations, and the company is now headquartered in Hamilton, Bermuda, with major production facilities in Puerto Rico, Mexico, and other locations. Bacardi Limited manages a portfolio of over 200 brands and labels including Grey Goose vodka, Bombay Sapphire gin, Dewar's Scotch, Patron tequila, and Martini & Rossi vermouth. The Bacardi rum range includes Superior White, Gold, Black, Reserva Ocho, and the ultra-premium Bacardi Diez and Gran Reserva expressions. The company remains family-owned through seven generations, employing approximately 8,000 people across operations in more than 100 countries. Bacardi has committed to significant sustainability goals including eliminating single-use plastic and sourcing 100% responsibly produced sugarcane by 2025.

Beer & Spirits Brands

Bacardi is the world's largest privately held spirits company and most awarded rum brand, managing a portfolio of over 200 spirits brands across 100+ countries.

Food & Beverage Brands

Bacardi is the world largest privately held spirits company, producing the most awarded rum in history alongside a portfolio of over 200 brands including Grey Goose, Patron, and Bombay Sapphire.