Chobani is America's leading Greek yogurt brand and a transformative force in the U.S. dairy industry, founded in 2005 by Turkish immigrant Hamdi Ulukaya, who purchased a former Kraft yogurt plant in New Berlin, New York. Ulukaya launched Chobani in 2007 with a mission to bring high-quality, affordable Greek yogurt to American consumers, and within five years the company grew from a startup to the top-selling yogurt brand in the United States. Chobani's Greek yogurt is made using a traditional straining process that removes excess whey, resulting in a thick, creamy, protein-rich product with approximately twice the protein of regular yogurt. The brand's rapid growth disrupted the established yogurt market dominated by Danone and General Mills, and Chobani is credited with popularizing Greek yogurt in America, growing the category from a $60 million niche to a multi-billion-dollar segment. The company operates one of the world's largest yogurt plants in Twin Falls, Idaho, in addition to its original New York facility. Chobani has expanded its product line beyond Greek yogurt to include Chobani Flip (mix-in yogurts), oat milk, coffee creamers, ready-to-drink coffee, Chobani Complete (high-protein lactose-free yogurt), and probiotic beverages. Ulukaya is known for his progressive business practices, including giving 10% of the company's equity to employees and sourcing milk exclusively from non-GMO-fed cows. Chobani remains a private company and continues to innovate in the dairy and plant-based food categories.
Dairy Brands
Chobani is America's top-selling Greek yogurt brand, credited with popularizing Greek yogurt in the U.S. and expanding into oat milk, creamers, and probiotic beverages.
Food & Beverage Brands
Chobani revolutionized the American yogurt market by popularizing Greek yogurt, growing from a single factory in 2007 to become the leading yogurt brand in the United States with its thick, protein-rich products.
Organic & Natural Food Brands
Chobani champions natural and organic food values with its Greek yogurt made from natural ingredients and milk from non-GMO fed cows, while expanding into oat milk, coffee creamers, and plant-based products.
Brand Details
IndustryDairy & Food
Founded2005
HeadquartersNew Berlin, New York, USA
4.2
1 reviews
Ingredient Quality
4.5
Taste & Quality
4.3
Variety
4
Packaging
3.8
Value for Money
3.8
Claude Opus 4.6
AI Review
4.2/5
Chobani is a genuine disruptor success story -- a startup that single-handedly transformed the American yogurt market by popularizing Greek yogurt and growing the category from a niche segment to a multi-billion-dollar industry. The products deliver on their promise: the traditional straining process produces a noticeably thicker, more protein-rich yogurt than conventional alternatives. The brands progressive business practices, including employee equity sharing and non-GMO sourcing commitments, resonate with values-driven consumers. Expansion into oat milk, coffee creamers, and probiotic beverages shows strategic ambition beyond dairy. However, the crowded Greek yogurt market now features strong competition from established players who have caught up on quality. Some product extensions feel like brand stretching rather than natural evolution. The sugar content in flavored varieties remains higher than health-focused consumers might expect. Chobani remains an admirable brand with genuine quality credentials, though maintaining its insurgent appeal as a market leader presents an ongoing challenge.