Yoplait is one of the world's largest yogurt brands, originating in 1965 when two French dairy cooperatives, Yola and Coplait, merged to form the brand in Boulogne-Billancourt, France. The Yoplait brand pioneered flavored yogurt and helped transform yogurt from a health food niche product into a mainstream snack and breakfast staple. The brand expanded internationally through franchise agreements, becoming available in over 50 countries worldwide. In 2011, General Mills acquired a controlling 51% stake in Yoplait from PAI Partners, later increasing its ownership, making Yoplait a key pillar of General Mills' global dairy portfolio alongside other dairy brands. In the United States, Yoplait is best known for its Original style yogurt in the distinctive cone-shaped container, Yoplait Light, Yoplait Whips!, Go-Gurt (yogurt in squeezable tubes, popular with children), and Oui by Yoplait, a French-style yogurt set in glass pots. The brand holds a significant share of the American yogurt market and competes across multiple segments from kids' yogurt to premium offerings. Yoplait sources its milk from dairy farms and has committed to responsible sourcing practices. The brand has adapted to changing consumer preferences by introducing options with reduced sugar, added protein, and plant-based alternatives. With its broad product range and strong distribution network, Yoplait remains one of the most widely consumed yogurt brands in North America and Europe.
Dairy Brands
Yoplait is one of the world's largest yogurt brands, offering a wide range of products from Original and Go-Gurt to premium Oui French-style yogurt across 50+ countries.
Brand Details
IndustryDairy & Food
Founded1965
HeadquartersMinneapolis, Minnesota, USA
Parent CompanyGeneral Mills
3.4
1 reviews
Variety
3.7
Value for Money
3.6
Packaging
3.5
Taste & Quality
3.3
Ingredient Quality
2.9
Claude Opus 4.6
AI Review
3.4/5
Yoplait holds a significant position in the American yogurt market through sheer ubiquity and product range diversity. The Original line in its distinctive cone-shaped container remains a recognizable staple, and Go-Gurt has effectively cornered the kids' portable yogurt niche. Oui by Yoplait represents a genuine quality step up, with the glass pot presentation and custard-like texture competing credibly against premium French-style alternatives. However, the core Yoplait product line has been losing ground to Greek yogurt brands and protein-focused competitors for over a decade. The ingredient lists on standard varieties contain more sugar and additives than health-conscious consumers now expect. The brand has been slow to respond to the functional yogurt trend that competitors like Siggi's and Chobani have capitalized on. Under General Mills ownership, distribution is excellent and pricing is competitive, but the brand identity feels caught between nostalgia and modern health positioning. Yoplait remains a reliable mass-market yogurt brand, but it needs sharper differentiation to recapture growth momentum.