Gillette is the world's leading men's shaving and grooming brand, founded by King C. Gillette in 1901 in Boston, Massachusetts. The company revolutionized personal grooming by inventing the first safety razor with disposable blades, making shaving safer and more accessible for everyday consumers. Now owned by Procter & Gamble, which acquired the Gillette Company for $57 billion in 2005, the brand has consistently pushed the boundaries of razor technology with innovations like the Mach3, Fusion5, and the premium Gillette Labs heated razor. Beyond razors and blades, Gillette has expanded into a full range of men's grooming products including shaving creams, gels, foams, aftershave balms, body washes, deodorants, and the King C. Gillette line of beard care products. The brand's famous tagline 'The Best a Man Can Get,' introduced in 1989, has become one of the most recognized slogans in advertising history. Gillette holds a dominant share of the global men's razor market and maintains its position through continuous innovation, extensive sponsorship of major sporting events, and partnerships with top athletes. The brand operates worldwide across more than 200 markets, manufacturing products in facilities across the Americas, Europe, and Asia.
Personal Care Brands
Gillette is the world's top men's grooming brand, pioneering safety razors and offering a complete range of shaving products, body washes, and beard care essentials.
Brand Details
IndustryMen's Grooming
Founded1901
HeadquartersBoston, Massachusetts, USA
Parent CompanyProcter & Gamble
3.9
1 reviews
Product Effectiveness
4.5
Ingredient Quality
4
Customer Support
3.8
Brand Trustworthiness
3.7
Value for Money
2.5
Claude Opus 4.6
AI Review
3.9/5
Gillette remains the dominant force in men's shaving, built on over a century of razor innovation and arguably the most effective marketing machine in personal care. The Fusion5 and ProGlide lines deliver genuinely excellent shaves, and the Gillette Labs heated razor shows the brand can still push boundaries. P&G's backing ensures global availability and consistent quality. However, Gillette's premium pricing has become its most significant vulnerability — the rise of direct-to-consumer competitors like Dollar Shave Club and Harry's exposed just how much margin was built into those cartridge refills. The brand has responded with its own value tiers, but the perception of overcharging lingers. The expansion into beard care via the King C. Gillette line feels somewhat ironic for a brand built on clean shaving, though the products are competent. Gillette still makes excellent razors, but it no longer commands the market with the authority it once did, and value-conscious consumers now have credible alternatives.