Dial is an American personal care brand best known as the first antibacterial soap in the world, introduced in 1948 by Armour and Company in Chicago, Illinois. The brand's original gold-colored antibacterial bar soap became a household staple across America, establishing Dial as a trusted name in hygiene and cleanliness. The brand name 'Dial' was inspired by a clock dial, symbolizing around-the-clock protection against odor-causing bacteria. Now owned by Henkel, the German consumer goods conglomerate that acquired it through its purchase of the Dial Corporation, the brand has expanded well beyond its iconic bar soap to include body washes, liquid hand soaps, foaming hand washes, and antibacterial products. Popular product lines include Dial Complete, Dial Clean + Gentle, Dial for Men, and Dial Basics for sensitive skin. Dial maintains its core positioning around antibacterial protection while modernizing its formulations to include moisturizing ingredients like aloe vera, vitamin E, and essential oils. The brand remains one of the top-selling soap brands in the United States, found in millions of households and commercial settings. Dial's commitment to effective cleansing at an affordable price point has kept it competitive against both premium and budget alternatives in the personal care aisle for over seven decades.

Health & Wellness Brands

Dial is a trusted American personal care brand producing antibacterial bar soaps, body washes, and hand sanitizers, known for its germ-fighting formulations that have been a household staple for decades.

Personal Care Brands

Dial is a pioneering antibacterial soap brand offering bar soaps, body washes, liquid hand soaps, and foaming washes known for effective cleansing and odor protection.