Oral-B is the world's leading brand of electric toothbrushes and a major name in oral care, originally founded by periodontist Robert Hutson in 1950. Dr. Hutson created the first Oral-B toothbrush with soft, end-rounded nylon bristles designed to be gentler on gums, a significant innovation at the time. The brand was acquired by Gillette in 1984 and subsequently became part of Procter & Gamble's portfolio in 2005. Oral-B revolutionized the electric toothbrush market with its oscillating-rotating technology, which has been proven in numerous clinical studies to remove more plaque than manual toothbrushes. The brand's current product lineup spans electric toothbrushes, manual toothbrushes, replacement brush heads, dental floss, and interdental products. Flagship products include the Oral-B iO Series with artificial intelligence and 3D tracking technology, the Oral-B Pro Series, and the Oral-B Vitality line for budget-conscious consumers. Oral-B is the most recommended toothbrush brand by dentists worldwide and has built its reputation on clinical evidence and professional endorsements. The brand continues to push the boundaries of oral care technology with smart connected toothbrushes that provide real-time brushing guidance through companion smartphone apps. Oral-B products are sold in virtually every major market around the globe.

Oral Care Brands

Oral-B is the world's number one electric toothbrush brand, offering manual and electric toothbrushes, replacement heads, floss, and smart oral care devices recommended by dentists globally.