Sensodyne is the world's leading toothpaste brand for sensitive teeth, first introduced in 1961 and now owned by Haleon, the consumer healthcare company spun off from GSK (GlaxoSmithKline) in 2022. The brand was specifically developed to address tooth sensitivity, a condition affecting an estimated one in three adults worldwide. Sensodyne's original formula contained strontium chloride as its active ingredient, later transitioning to potassium nitrate and stannous fluoride as advances in dental science provided more effective desensitizing agents. Today, Sensodyne offers a comprehensive range of toothpastes targeting various oral care needs beyond sensitivity, including cavity protection, gum health, whitening, and enamel strengthening. Key product lines include Sensodyne Rapid Relief, Sensodyne Repair & Protect with NovaMin technology, Sensodyne Pronamel for acid erosion protection, and Sensodyne True White for gentle whitening. The brand has earned the trust of dental professionals worldwide and is the number one dentist-recommended toothpaste brand for sensitive teeth in multiple markets. Sensodyne's clinical approach to oral care, backed by extensive research and development, has made it the go-to recommendation for patients experiencing tooth sensitivity. Available in over 100 countries, Sensodyne generates billions in annual revenue and continues to grow by educating consumers about the causes and solutions for tooth sensitivity.

Oral Care Brands

Sensodyne is the global leader in sensitive teeth care, offering specialized toothpastes for sensitivity relief, enamel protection, and gum health recommended by dentists worldwide.