Waterpik is the pioneering brand in water flossing technology, founded in 1962 by dentist Gerald Moyer and engineer John Mattingly in Fort Collins, Colorado. The two inventors developed the first oral irrigator as an alternative to traditional string floss, using a pulsating stream of water to clean between teeth and below the gumline. Now a subsidiary of Church & Dwight, Waterpik has become synonymous with water flossing and holds dominant market share in the oral irrigator category worldwide. The brand's product lineup includes countertop water flossers, cordless portable models, the Waterpik Sonic-Fusion (the first device to combine a water flosser and sonic toothbrush), replacement tips, and whitening tablets. Waterpik water flossers have been clinically proven to be more effective than traditional string floss for reducing plaque, gingivitis, and bleeding, and are particularly beneficial for people with braces, implants, crowns, and bridges. The brand holds the American Dental Association Seal of Acceptance for safety and efficacy, making it one of the most dentist-recommended water flossing brands globally. Waterpik has expanded beyond oral care into shower heads and other personal care products. The brand continues to innovate with new flosser designs and technologies that make interdental cleaning easier and more effective for consumers worldwide.
Oral Care Brands
Waterpik is the pioneer and market leader in water flossing technology, offering countertop and portable oral irrigators clinically proven to be more effective than traditional string floss.
Brand Details
IndustryOral Care & Personal Care
Founded1962
HeadquartersFort Collins, Colorado, USA
Parent CompanyChurch & Dwight
4.0
1 reviews
Innovation & R&D
4.5
Customer Support
4
Design & Aesthetics
3.5
Value for Money
3.5
Product Reliability
3.5
Claude Opus 4.6
AI Review
4.0/5
Waterpik essentially created the water flossing category and continues to dominate it with clinically validated products that offer genuine oral health benefits. The ADA Seal of Acceptance and multiple clinical studies provide credible evidence that water flossing effectively supplements brushing, particularly for those with braces, implants, or periodontal concerns. The Sonic-Fusion combining water flossing and brushing shows continued innovation. Product quality is generally reliable, and the range of countertop and portable models accommodates different lifestyles. The main limitation is that water flossers add cost and counter space, and the refill-and-clean maintenance routine deters some users from consistent use. Build quality on lower-end models can be inconsistent, with some units developing leaks over time. The shower head expansion feels like a distraction from the core oral care expertise. Within its niche, Waterpik delivers genuinely useful health products backed by real science, making it a valuable addition to any oral care routine.