Aussie is an Australian-inspired haircare brand that was actually founded in the United States in 1979 by a company called Redmond Products, based in Minnesota. The brand draws its identity and ingredient inspiration from Australia, most notably using Australian Balm Mint as a key component in many of its formulations. The brand gained popularity in the 1980s and 1990s for its 3 Minute Miracle deep conditioner, which became a cult favorite and remains one of the brand's best-selling products decades later. Now owned by Procter & Gamble, Aussie offers an extensive lineup of shampoos, conditioners, deep conditioners, hair masks, styling products, dry shampoos, and hair treatments. Popular product lines include Aussie Moist, Aussie Total Miracle, Aussie Miracle Curls, and Aussie Instant Freeze. The brand is known for its fun, lighthearted personality, colorful purple packaging, and playful Australian-themed marketing. Aussie products are formulated to deliver salon-quality results at drugstore prices, targeting consumers who want effective haircare without premium price tags. The brand has also embraced sustainability, working to reduce its environmental footprint through recyclable packaging and cruelty-free practices, holding PETA certification. Aussie maintains a loyal following particularly among younger consumers and those with curly, textured, or damaged hair types who value its deeply moisturizing formulas.

Beauty & Cosmetics Brands

Aussie brings Australian-inspired haircare to the beauty market with its cult-favorite 3 Minute Miracle deep conditioner and a wide range of moisturizing shampoos, treatments, and styling products.

Haircare Brands

Aussie is an Australian-inspired haircare brand famous for its 3 Minute Miracle conditioner, offering affordable shampoos, conditioners, masks, and styling products with Australian botanical ingredients.

Personal Care Brands

Aussie offers an extensive personal care lineup of shampoos, conditioners, hair masks, and styling products formulated with Australian botanicals, delivering salon-quality results with cruelty-free practices.