Schwarzkopf is one of the world's oldest and most respected haircare brands, founded in 1898 by Hans Schwarzkopf in Berlin, Germany. The company began as a pharmacy that developed its own hair products and pioneered numerous innovations in the haircare industry, including creating the first liquid shampoo in 1927 and the first cold permanent wave solution in 1947. Now owned by Henkel, the German consumer goods conglomerate, Schwarzkopf operates in both the professional and consumer haircare markets across more than 120 countries. The brand's consumer product lines include got2b (a trendy styling brand), Gliss (advanced repair and treatment products), Schauma (everyday haircare), and the Schwarzkopf Color range featuring popular at-home hair color brands like Keratin Color, Color Ultime, and Simply Color. In the professional salon segment, Schwarzkopf Professional is a leading brand offering IGORA Royal hair color, OSiS+ styling products, BC Bonacure haircare treatments, and BlondMe for blonde specialists. The brand is particularly renowned for its expertise in hair color technology, with IGORA being one of the most widely used professional hair color systems in salons worldwide. Schwarzkopf invests heavily in education and training for salon professionals through its global network of academies and events. The brand's combination of German engineering precision, scientific innovation, and over 125 years of haircare expertise has made it a trusted name among both consumers and professional hairstylists globally.

Haircare Brands

Schwarzkopf is a heritage German haircare brand with over 125 years of innovation, offering consumer lines like got2b and Gliss alongside the professional IGORA hair color system used in salons worldwide.