DiGiorno is a leading American frozen pizza brand famous for its signature rising crust that delivers a fresh-baked taste and texture from the home oven. Launched in 1991 by Kraft Foods, DiGiorno disrupted the frozen pizza market by introducing a self-rising crust technology that set a new standard for frozen pizza quality. The brand's memorable tagline 'It's not delivery, it's DiGiorno' became one of the most recognizable advertising slogans in the food industry, directly challenging the quality perception of delivery pizza. DiGiorno is now owned by Nestle, which acquired the brand as part of its purchase of Kraft's frozen pizza business in 2010. The product lineup includes Original Rising Crust, Stuffed Crust, Thin Crispy Crust, Croissant Crust, and pan pizza varieties in numerous flavors including Supreme, Four Cheese, Pepperoni, and seasonal specialties. DiGiorno also offers DiGiorno Pizzeria! thin crust pizzas and personal-size options. The brand consistently ranks as the number one selling frozen pizza brand in the United States, generating over a billion dollars in annual retail sales. DiGiorno's success lies in its ability to deliver pizza that rivals takeout quality at a fraction of the cost, making it a go-to choice for family dinners, game days, and casual gatherings across America.

Food & Beverage Brands

DiGiorno is America s best-selling frozen pizza brand, famous for its rising crust technology and the memorable tagline It s Not Delivery, It s DiGiorno, offering pizzeria-quality taste from the home oven.

Frozen Food Brands

DiGiorno is the top-selling frozen pizza brand in the United States, known for its signature rising crust that delivers fresh-baked quality at home.

Pizza Chains

DiGiorno dominates the frozen pizza category as America s top-selling brand, offering rising crust, stuffed crust, and thin crispy varieties that compete directly with delivery pizza chains on taste and convenience.