Eggo is a beloved American frozen waffle brand that has been a breakfast staple in households across the country since its creation in 1953. The brand was founded by Frank Dorsa and his brothers Anthony and Sam in San Jose, California, where they developed a process for mass-producing frozen waffles. Originally called Froffles (a portmanteau of frozen and waffles), the product was renamed Eggo due to its eggy flavor. Kellogg's acquired Eggo in 1970, and the brand has since grown into the dominant force in the frozen breakfast category. Eggo's product line extends well beyond the classic Homestyle waffle to include Buttermilk, Blueberry, Chocolate Chip, and Thick & Fluffy varieties, as well as pancakes, French toast, and waffle sandwiches. The brand's legendary advertising slogan 'L'eggo my Eggo' debuted in 1972 and became one of the most enduring catchphrases in American food marketing. Eggo received a massive cultural boost when the frozen waffles featured prominently in the Netflix series Stranger Things, where the character Eleven's love for Eggos became a defining trait. This pop culture moment introduced the brand to a new generation of fans and drove significant sales increases. Eggo continues to innovate with new products including protein-packed waffles and plant-based options.

Cereal Brands

Eggo is a staple breakfast cereal and waffle brand producing frozen waffles, pancakes, and French toast sticks that have been a quick, convenient morning meal solution for American families for over 70 years.

Food & Beverage Brands

Eggo is an iconic American breakfast brand best known for its frozen waffles, first introduced in 1953, with the memorable slogan Leggo My Eggo becoming a fixture in American pop culture.

Frozen Food Brands

Eggo is the leading frozen waffle brand in America, offering a wide range of frozen waffles, pancakes, and French toast products for quick and easy breakfasts.