Annie's Homegrown is a natural and organic food brand founded in 1989 by Annie Withey and Andrew Martin in Hampton, Connecticut. The company started with a single product, Annie's Shells & White Cheddar macaroni and cheese, created as a natural alternative to conventional boxed mac and cheese. Annie Withey, who had previously co-founded Smartfood popcorn, brought her entrepreneurial spirit and commitment to wholesome ingredients to the new venture. The brand's purple box adorned with the iconic Bernie the Bunny logo quickly became a symbol of natural, family-friendly food in grocery stores across America. Annie's product line has expanded dramatically to include organic pasta, snack crackers, fruit snacks, granola bars, salad dressings, and frozen meals, all made with organic and non-GMO ingredients. General Mills acquired Annie's Homegrown in 2014 for approximately 820 million dollars, recognizing the brand's strong position in the rapidly growing natural foods segment. Under General Mills, Annie's has continued to expand its reach while maintaining its commitment to organic farming, sustainable sourcing, and regenerative agriculture practices. The brand's mission extends beyond food to include supporting organic farming communities and educating consumers about sustainable food systems. Annie's remains a top choice for parents seeking healthier convenience foods for their families.

Food & Beverage Brands

Annie Homegrown is a beloved natural food brand best known for its organic mac and cheese adorned with the iconic Bernie the Bunny logo, offering healthier alternatives to conventional packaged foods.

Organic & Natural Food Brands

Annie's Homegrown is a leading organic food brand known for its natural macaroni and cheese, snack crackers, fruit snacks, and other family-friendly products.

Snack Brands

Annie Homegrown produces a popular range of organic snack products including crackers, fruit snacks, and granola bars, all made with non-GMO ingredients that parents trust for healthier lunchbox options.