Duluth Trading Company is an American workwear and outdoor lifestyle brand founded in 1989 in Duluth, Minnesota, by two former advertising executives who saw a need for practical, durable work clothing that solved real problems faced by tradespeople and outdoor workers. The brand built its reputation through clever, humorous marketing and a product philosophy centered on functional innovation and problem-solving design. Duluth Trading is known for its signature products like the Buck Naked underwear line, Fire Hose work pants made from canvas that is reportedly stronger than traditional work pants, and the Longtail T-shirt designed to stay tucked during physical work. The brand's product range encompasses workwear, casual clothing, outerwear, footwear, accessories, and gear for both men and women, all designed with practical features like gusseted crotches for mobility, extra pockets for tools, and reinforced stress points for durability. Duluth Trading's AKHG (Alaskan Hardgear) line provides extreme cold-weather apparel, while its DuluthFlex collection offers stretch comfort for active work environments. The company went public in 2015 and has expanded from its catalog and online roots to operate over 60 retail stores across the United States, each designed as destination shopping experiences. Headquartered now in Mount Horeb, Wisconsin, Duluth Trading has cultivated a loyal customer base of hardworking Americans who appreciate gear that is built to last and designed with genuine utility in mind.

Outdoor & Adventure Brands

Duluth Trading Company specializes in rugged outdoor and workwear apparel built for adventure, offering innovative features like gusseted crotches, extra-long tails, and fire hose canvas construction for durability.

Workwear Brands

Duluth Trading Company produces innovative, problem-solving workwear including Fire Hose work pants and functional outdoor apparel designed for tradespeople and hardworking professionals.