Burton is the world's leading snowboard brand, founded in 1977 by Jake Burton Carpenter in Londonderry, Vermont. Jake Burton is widely credited as the pioneer who transformed snowboarding from a backyard hobby into a mainstream global sport and Olympic discipline. Starting by hand-shaping snowboards in a Vermont barn, Burton grew into the dominant force in snowboard manufacturing, apparel, and culture over the following decades. The brand's product line encompasses snowboards, bindings, boots, outerwear, base layers, gloves, helmets, goggles, and bags, offering comprehensive gear for snowboarders of all ability levels. Burton's snowboard technologies include the Channel mounting system, Super Sap bio-based epoxy, and various board profiles that have advanced the sport's equipment performance. Beyond winter sports, Burton produces year-round apparel and has developed a lifestyle brand presence through its Analog clothing line and collaborations with artists and designers. The brand has sponsored some of the most iconic snowboarders in history, including Shaun White, Kelly Clark, and Mark McMorris, helping to elevate snowboarding's profile in competitive sports and popular culture. Following Jake Burton Carpenter's passing in 2019, the company continues under the leadership of Donna Carpenter and remains committed to its founder's vision and values. Burton operates through its e-commerce platform, branded retail stores, and a global wholesale network. The brand's commitment to environmental sustainability is demonstrated through its ongoing efforts to reduce carbon emissions, use responsibly sourced materials, and support environmental organizations.

Outdoor & Adventure Brands

Burton is the world s leading snowboard brand founded by Jake Burton Carpenter in 1977, producing snowboards, bindings, boots, and outdoor apparel that helped transform snowboarding into a mainstream sport.

Ski & Snowboard Brands

Burton is the world's leading snowboard brand, founded by snowboarding pioneer Jake Burton Carpenter, offering a complete range of snowboards, bindings, boots, and outerwear that defined and continues to advance the sport.

Sporting Goods Brands

Burton pioneered the modern snowboard industry and remains the dominant sporting goods brand in snowboarding, producing competition-grade boards, bindings, boots, and protective gear for riders of all levels.