About

Quiksilver is an iconic Australian-American surf and action sports brand founded in 1969 by Alan Green and John Law in Torquay, Victoria, Australia. The brand was created to produce high-quality boardshorts designed specifically for surfing, and its distinctive mountain and wave logo became one of the most recognized symbols in action sports culture. Quiksilver played a pivotal role in the commercialization of surf culture, growing from a small Australian boardshort company into a global action sports lifestyle empire. The brand's product line encompasses boardshorts, wetsuits, surf apparel, snow outerwear, casual clothing, footwear, and accessories for men, women, and youth. Quiksilver's boardshort innovations, including four-way stretch fabrics and quick-dry technology, helped define modern surf apparel standards. The brand has been home to legendary surf sponsorships, backing world champions like Kelly Slater, who rode for Quiksilver for decades and helped elevate both the brand and the sport to mainstream prominence. Quiksilver is also deeply involved in snow sports through its Quiksilver Snow division, producing outerwear and equipment for snowboarding and skiing. The brand is part of Boardriders Inc., which also owns Roxy, DC Shoes, Billabong, RVCA, and Element, creating one of the largest action sports brand portfolios in the world. After navigating bankruptcy in 2015 and subsequent restructuring, Quiksilver continues to operate from its headquarters in Huntington Beach, California, maintaining its position as a cornerstone of global surf culture and action sports lifestyle.

Surfing & Water Sports Brands

Quiksilver is an iconic global surf brand known for its innovative boardshorts, wetsuits, and surf apparel, having helped define and commercialize surf culture worldwide since 1969.

Brand Details

Industry Surf & Action Sports
Founded 1969
Headquarters Huntington Beach, California, USA
Parent Company Boardriders Inc.
3.6
1 reviews
Fit Consistency
3.5
Quality Materials
3.5
Price Value
3.2
Brand Identity
3
Design Aesthetic
2.8
Claude Opus 4.6
AI Review
3.6/5

Quiksilver is a foundational surf brand whose mountain-and-wave logo defined action sports culture for decades. The brand's boardshort innovations -- four-way stretch, quick-dry technology, technical performance fabrics -- set genuine industry standards, and its connection to competitive surfing through athletes like Kelly Slater gave it unmatched authenticity in the space. For surf-specific apparel and boardshorts, Quiksilver still delivers solid products with real functional performance. However, the brand has been through a difficult chapter. Bankruptcy in 2015, subsequent restructuring, and absorption into the Boardriders conglomerate alongside Billabong and DC Shoes have diluted the brand's independent identity. The fashion and casualwear lines feel generic and struggle to compete with both fast-fashion competitors and more premium surf-lifestyle brands. Product quality at current price points is acceptable but no longer exceptional. Quiksilver still carries cultural weight in the surf community, but the brand feels like it is trading on heritage rather than leading the category forward. Younger consumers are increasingly looking elsewhere for both performance surf gear and action sports style.

Quality Materials
3.5
Fit Consistency
3.5
Price Value
3.2
Brand Identity
3
Design Aesthetic
2.8
Feb 18, 2026