Billabong is an iconic Australian surf and lifestyle brand founded in 1973 by Gordon Merchant on the Gold Coast of Queensland, Australia. Merchant began by sewing boardshorts on his kitchen table, and his dedication to quality and design quickly earned Billabong a devoted following among Australian surfers. The brand grew rapidly during the 1980s and 1990s, becoming one of the world's most recognizable surf brands with its distinctive wave logo. Billabong's product range encompasses boardshorts, wetsuits, swimwear, casual apparel, backpacks, and accessories for men, women, and youth, all designed with the brand's authentic surf heritage and Gold Coast lifestyle aesthetic. The brand's wetsuit technology has been particularly acclaimed, with the Furnace series featuring graphene-lined insulation and high-stretch neoprene used by professional surfers in cold-water competitions. Billabong's boardshort innovations include Recycler construction using recycled materials, Airlite minimal weight designs, and Pro performance cuts developed with team riders. The brand has sponsored legendary surfers including Andy Irons, Stephanie Gilmore, and Italo Ferreira, maintaining its credibility in competitive surfing at the highest level. Billabong became part of Boardriders Inc. following a 2018 acquisition, joining Quiksilver, Roxy, DC Shoes, and RVCA under one corporate umbrella. Despite corporate changes, Billabong maintains its design center on the Gold Coast of Australia, staying connected to the surf culture and beach lifestyle that define its identity. The brand continues to innovate in sustainable materials and performance surf technology while serving a global market.

Fashion Brands

Billabong is an iconic Australian surf and lifestyle fashion brand founded in 1973, known for boardshorts, wetsuits, and casual coastal apparel that embodies the spirit of surfing and beach culture.

Outdoor & Adventure Brands

Billabong is a leading outdoor adventure brand rooted in Australian surf culture, producing wetsuits, boardshorts, and adventure-ready apparel for surfers, snowboarders, and outdoor enthusiasts worldwide.

Surfing & Water Sports Brands

Billabong is a legendary Australian surf brand from the Gold Coast known for its high-performance boardshorts, wetsuits, and beach lifestyle apparel that embodies authentic surf culture.