O'Neill is a pioneering American surf and water sports brand founded in 1952 by Jack O'Neill in San Francisco, California, making it one of the oldest surf brands in the world. Jack O'Neill is credited as the inventor of the modern wetsuit, developing neoprene wetsuits that allowed surfers to brave the frigid waters of Northern California and fundamentally changed water sports by extending surfing beyond tropical climates. The brand's early innovation in wetsuit technology established O'Neill as the definitive name in surf thermal protection, a reputation it maintains to this day. O'Neill's product line encompasses wetsuits, boardshorts, rashguards, surf apparel, snow outerwear, casual clothing, and accessories for men, women, and youth. The brand's wetsuit technology includes TechnoButter neoprene for ultra-lightweight flexibility, Firewall insulation for cold-water warmth, and the patented Zen Zip entry system for easy donning. O'Neill's influence extends beyond surfing into snow sports, with a respected outerwear line, and into sustainability through its O'Neill Blue initiative, which commits to using recycled and sustainable materials across its product range. The brand has sponsored numerous professional surfers and continues to support competitive surfing events globally. O'Neill's brand identity is deeply connected to Santa Cruz, California, where Jack O'Neill relocated the company and where it became an integral part of the local surf culture. Now part of a global brand portfolio, O'Neill operates through retail stores, e-commerce, and wholesale distribution worldwide, maintaining the pioneering spirit and ocean-focused ethos established by its legendary founder.

Surfing & Water Sports Brands

O'Neill is the original surf wetsuit brand, founded by wetsuit inventor Jack O'Neill, offering pioneering neoprene technology and surf apparel that made cold-water surfing possible worldwide.