Savage X Fenty is an inclusive lingerie and underwear brand founded in 2018 by Rihanna, the Barbadian singer, songwriter, and entrepreneur. The brand launched with a mission to celebrate fearlessness, confidence, and inclusivity, offering lingerie, underwear, loungewear, and activewear in an unprecedented range of sizes, from XS to 4X and bra sizes up to 46DDD. Savage X Fenty disrupted the lingerie industry by championing body positivity and diversity, featuring models of all shapes, sizes, ethnicities, and gender identities in its campaigns and fashion shows. The brand's annual Savage X Fenty Show, streamed on Amazon Prime Video, has become a cultural event, blending fashion, music, and performance in groundbreaking ways. Savage X Fenty operates primarily through a membership-based direct-to-consumer model, offering VIP members exclusive pricing and early access to new collections. The brand expanded into physical retail with stores across the United States. Known for its bold designs, vibrant colors, and affordable luxury positioning, Savage X Fenty quickly became one of the fastest-growing lingerie brands in the world. The company raised significant venture capital and achieved a valuation of over $1 billion, solidifying its position as a major challenger to established intimate apparel brands.

Underwear & Lingerie Brands

Savage X Fenty is Rihanna's inclusive lingerie brand offering bold, diverse intimate apparel in an extensive size range, championing body positivity and redefining the lingerie industry.