Online-first retail and e-commerce brands that have built loyal audiences through digital channels. DTC pioneers like Skims, Savage X Fenty, ThirdLove, and Away have disrupted traditional retail with direct relationships and strong brand storytelling. Alongside global platforms like Alibaba and TikTok Shop, this category reflects the new shape of modern commerce.
2
4.2
3
4.0
4
4.0
5
3.8
6
3.8
7
3.8
8
3.7
9
3.7
10
3.6
11
3.5
12
3.2